For those unfamiliar with the acronym, JAQ = "Just asking questions," a bad faith tactic pushing an absurd narrative (e.g. "movies for white people are disappearing") by pretending to ask innocent questions.
Direct quote, emphasis mine:
That’s why the final step towards true racial equality on screen is for whiteness to be cinematically named, described and dethroned from its “just human” position of cultural power. It’s time for white people to develop a cinema culture all of their own.
It's riddled with white power talking points like this. This shit is really fucked up. It is irresponsible for a well-known major news source to publish shit like this, even with the "opinion" label attached. It's basically right wing extremist (aka Nazi) recruitment propaganda.