Everyone paints landlords as money grubbing evil people. I own a couple rental houses and set prices so that my return is 7% annually. While that may paint me as the description above realize this; that price was set when I set a tenant and only increases with inflation. The majority of my units are 25% below market rates because once I have a good tenant I don’t see a reason to make more work for me. 7% return and I never hear from them is worth it in my mind.