Are you referring to the topic of “lgbtq people deserve rights”, or are you referring to “the boxer is a woman”? And when you say “embezzle biological from the sentence”, what do you mean? I think I know, but I would like to be clear.
To be entirely clear: Imane Khelif, the Algerian women’s Olympic boxer, is a cis, born, biological, genetic, assigned female at birth, raised as a woman, anatomical, woman. Trans women are also women, but in this case she is not a trans woman, so the whole thing is just multiple levels of awful and gross.
All controversy surrounding her is factually inaccurate, transphobic and sexist, which is quite the combo.
Lgbtq rights and respect are entirely an ideological issue. I don’t think anyone argued that it wasn’t. Lgbtq rights are human rights, and human rights beliefs are intrinsically ideological.
They’re not being promoted by companies, they’re being leveraged or "exploited* by companies who have realized that human rights are popular.
The objective is to get money from people. What other objective do you think a company would have? Do you think they’re trying to promote being trans for some reason?