This is the best take I’ve seen in this thread so far. It’s an issue of compelled speech, not of this or that demographic or ideology of the client or service. I’m not trying to dog whistle here, I hate that any business would exercise this in a hateful way, but another example of the reverse would be compelling a black-owned bakery to write an awful racist message on a cake. Obviously no person should be compelled to say what they don’t believe, regardless of the level of asshattery they dabble in.