You’re missing the point. This is not about the Madden. This is about the Not-Madden.
Voting with your wallet is not “Refusing to buy a media for several months until its publisher relents and cuts its price in half, meanwhile depositing your $60 in a jar for when the day the price falls”. Instead, it is “When you have money for entertainment, you use it for properties OTHER than the one you used to go for”.
So, to further my example; “Me/my kid really wants the new Brandon Sanderson book, but instead of chewing dirt to pay for it, we decided to vote with our wallets! …But, because Sanderson is a crazy eccentric billioinaire with a patience greater than 5 years, he just INCREASED the price in retaliation to $8 million! What are we to do? …Read OTHER books? HERESY!”
Blaming the subject on corporate psychology is a complete cop-out. They do not grab your wrist and force you to click the Buy button. I’ll make some allowances for instances of gambling addiction (and I would not try to apply this pricing logic to the housing market due to collusion and other factors) but otherwise, price acknowledgment is a very human thing people need to get used to considering, even when it comes to beloved IPs.