MANY products have seen slow shrinkage over the last decade. 16>13 oz. chip bags, 13 cookies instead 16 … That candy bar that used to be 3" across is now 2.5 " across? Result: 2/3 of the surface area = 50% more profit. The price stays the same and they hope you don’t notice how much less you’re getting. Another side of this is the drop in the quality of ingredients.