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TempleSquare , 1 year ago But… A more expensive product becomes a more price-sensitive product. Now one customer represents income from 3-4 customers. Recession hits. People are more likely to cancel something that is $25/mo than $8/mo. And each cancellation is like three cancellations. Going “premium” is a valid strategy. But since we haven’t had a serious recession in 15 years, I believe it’s a shortsighted one.
But…
A more expensive product becomes a more price-sensitive product. Now one customer represents income from 3-4 customers.
Recession hits. People are more likely to cancel something that is $25/mo than $8/mo. And each cancellation is like three cancellations.
Going “premium” is a valid strategy. But since we haven’t had a serious recession in 15 years, I believe it’s a shortsighted one.