I’m fairly certain variations on the dead internet theory have been floating around well before 2021. Here’s a variation of it on Reddit from 9 years ago: reddit.com/…/what_bot_accounts_on_reddit_should_p…
Apparently the idea stems from the IRC days where the first user to join a channel would receive admin rights. So people wrote bots to stay in channels and only grant admin rights to specific users joining. Then came more novelty bots that would stick around in channels, even bots that “chatted” with one another. When you’d join a channel and ask if there were any humans around they’d answer “just bots”, which eventually became a meme and then regular humans started saying that too as a joke.
That idea morphed into the “Everyone on Reddit is a bot except you” meme, which coupled with obvious bot activity on Twitter turned into the “Dead Internet Theory”, which basically takes the meme seriously. One of the original versions of that theory is this one: forum.agoraroad.com/index.php?threads/dead-intern…
Some excerpts:
Large proportions of the supposedly human-produced content on the internet are actually generated by artificial intelligence networks in conjunction with paid secret media influencers in order to manufacture consumers for an increasing range of newly-normalised cultural products.
Yes, the Internet may seem gigantic, but it’s like a hot air balloon with nothing inside. Some of this is absolutely the fault of corporations and government entities.
I think it’s entirely obvious what I’m subtly suggesting here given this setup, but allow me to try to succinctly state my thesis here: the U.S. government is engaging in an artificial intelligence powered gaslighting of the entire world population.
In this way, the internet and social media, which was supposed to democratise media by allowing users to create whatever content they wanted, has instead been hijacked by a powerful few.
Quite clearly appears to be blaming a secretive cabal/corporarions/US government for the whole thing, so it’s definitely blaming “the elites”.