I recently switched reading modes from “horizontal” page scrolling to infinite vertical scrolling and it made me read so much faster. It’s really quite weird that it affects anything at all.
As for “supporting the dev” I don’t really get this concept. Do you know them personally? Surely the point would be to support development of something you want rather than the people behind it. I’m in favor of supporting software development if it doesn’t violate any of my principles such as being adware.