Google is the only one implementing the full spec for bootloader relocking with custom keys, so as far as I’m concerned they’re the only viable manufacturer now (RIP OnePlus, you used to be good).
The default UX on most phones just plain outright sucks. I keep hearing Samsung is better, IMO modern OneUI sucks just as much as TouchWiz sucked. Everyone tries to differentiate themselves by how much bloatware they load up on the phone so customers go wow it’s got so many features! Lately they’re all in on the AI fad as well, and subscriptions, and their own store.
Been a custom ROM user forever, and I have no intention of letting go of that. My phone is almost 5 years old now, and it still runs better than the out of the box experience of any phones on display at the stores. Raw hardware performance is utterly useless if the stock OS immediately wastes it all and some more.
So I’m not excited about the Pixels but they’re also the only viable option.