I was a Samsung loyalist, up until my current phone, the Note 20 Ultra. Their decisions since then have me questioning what’s out there for the first time in my life. There is almost NO significant differences between Android phones anymore once they stripped away what made them unique - hardware superiority (e.g., SD card slot, magstripe payment, etc.) with solid software. Had they kept their $0.50 pieces of hardware, they’d have whatever the profit margins of the upcoming S24U would be from my wallet, and probably more valuable to them, blind loyalty without brand curiosity.
But at this point, I’m just waiting for more reviews for the Sony Xperia I V.