I personally have no loyalties and will go wherever the good deals and specs are! That’s currently with the S23 Ultra thanks to a ridiculously good trade-in promo, but I’ve previously used LG, Sony, OnePlus, Motorola, Nexus, Pixel, and HTC devices. With that said, I also don’t often feel as much of a need to upgrade anymore, unless someone in the family needs a hand-me-down.