Costco, credit card promos, and loans are all opt-in, though; you have to initiate the transaction. You make the choice, you have some level of control (even if that is only walking away).
This, on the other hand, is making changes to a necessity that’s offered to you based on something outside your control; you have no ability to control the transaction’s decision, and you can’t just walk away from buying food.
Yes, this is the game. But it’s playing with people’s lives; and whereas capitalism used to guarantee that companies would compete with one another to get prices as low as they could be, this AI “innovation”—coupled with the “not collusion, wink wink” of four megacorps controlling everything—means that something needs to be done. And it needs to be something more than just “shrug, capital gonna capital.”
I recognize price controls would be a bit too much to hope for in this society, but demanding price transparency and equity seems like something we could actually manage.