Never heard of it, but by the look it’s all PR bullshit, not uncommon for big companies to have websites like that.
Tho the presentation about trust is really interesting, probably the only serious thing in there, this is the book they took it from, there’s also a TED talk (6 years old).
It’s not though. The front page is PR bullshit. Once you go beyond the first layer, it’s an extremely thorough guide, written by dishonest people, for dishonest people, on how to manipulate the reddit userbase into buying your shitty products.
I’m actually not sure that most big companies do have pages like this. I think their marketing teams probably look at the general public in exactly this way, but they mostly have more sense than to say it out loud. Do you think you can find a page hosted by Google Ads, or Fox News, that explains the breakdown of their different user segments and how to successfully manipulate each one of them by targeting their anxiety or their mental health issues?
redditforbusiness.com
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