Sometimes, traditional #publisher#book#marketing has us shaking our heads. This is a stand-out example.
To quote the article, "... why would any book publisher choose a non-reader, with no BookTok following, to go on a cruise to promote a handful of books that the influencer has never read?"
Europe & the rest of the world are good at #publishing works from around the world. Only 3% of US books are translations. Ilan Stavans of Amherst College wanted to rectify this imbalance. His Restless Books, founded in New York around a decade ago, has brought out c. 150 books by 120 authors from 40 countries.