Remember 2016 when the media gave Trump an absurd amount of free publicity by covering every stupid thing he said and did then he won? It wasn’t the only reason, but it clearly didn’t help.
People know who Trump is at this point. He’s awful in a way that’s really easy to see and either you’re someone that’s a problem for or you’re someone who loves the awful.
Whoever is the current corporate lackey being put forward by the DNC is the one that needs to claim to be the good one, co-opting the language of progressives while taking corporate money and maintaining the brutal status quo.
So for people who come looking for someone who’s gonna do good, the bad stuff represents inconsistencies with that narrative and despair at a lack of representation in a supposedly democratic system.