Once the government bowed out of it, the private sector just completely bungled it. My pharmacy said I was much easier and productive to buy from the govt. My kids doc said it’s been a nightmare dealing with these companies (the rsv one too).
Logistics aside, you are right about comms. People have no clue there is a new one. It doesn’t have a good name. At least “bivalent” distinguished between the OG vaccines and the new one.