This exact thing happened to my Pilates teacher of a decade. We used to joke about all the woo. Then she somehow discovered Josh Rogan and things began to go downhill. What if Trump is right about this one thing? Aren’t there two sides to everything? When covid hit she went completely down the rabbit hole, antivax, global conspiracies, the works. Just about everything in that article.
I considered her a good friend. She was the only one who brought flowers to my house when my mother died. I haven’t seen her since early in covid, after the first lockdowns.
And I read another article about this same phenomena about two years go, which of course my google fu is too weak this morning to find. But the anecdotal point here is that this is not the first time people have noted this phenomenon.